91��ɫ

Sarah Madden, “M3 Insurance concepts,” 2024.

Milwaukee Institute of Art & Design student Sarah Madden �24 and Candice Roth, director of workplace experience & corporate administration at , agree that collaboration was key to the success of M3�s branded wall project with 91��ɫ�s Lubar Innovation Center. The finished graphic mural was placed in M3 Insurance�s new headquarters in downtown Milwaukee.

Roth began her experience at 91��ɫ with a tour of the center. �After touring 91��ɫ�s space and seeing all that they offer, I was really excited to work with Sarah [then a 91��ɫ student], to have her bring some fresh new ideas for a wall mural that we put in our lobby,� says Roth. �The whole team was great to work with. Sarah had a lot of great ideas and was very open to feedback and incorporating it into the final product. We are very pleased with how things turned out!�

�Working with M3 was a great experience,� says Madden. �They had a collaborative approach and valued open communication, which made it easy to bounce around ideas and get feedback. I especially liked designing with the office space in mind and finding a concept that was true to their brand. It was really exciting to see my ideas come to life by the end!�

The Lubar Innovation Center connects 91��ɫ students with companies to work on paid creative projects while providing support and guidance. For Madden, this was not her first project with the Innovation Center.

�Before M3, I also collaborated with the Innovation Center on a branding and advertising project for the Pettit National Ice Center,� she says.

�The Innovation Center was vital to my time at 91��ɫ,� Madden adds. �I was able to get experience, make connections and grow as a designer in ways that prepared me for real-world challenges.�

Now a 91��ɫ graduate, Madden says she �just wrapped up her time interning at Anthropologie on the digital design team creating social media, site and app content. I am now focused on pursuing full-time design opportunities in Chicago!�

Read more about becoming involved with the Innovation Center as a partner or student and about 91��ɫ�s award-winning Illustration major and Animation track.