91亚色 Industrial Design alum wins national golf club design competition
Sketch of Evan Hoffman’s driver design
January 11, 2019 Evan Hoffman 16 (Industrial Design) has won Wilson Golf檚 淒river vs. Driver 2 competition on the Golf Channel with the Cortex driver design. His design was one of 14 competing for the top prize of $250,000 and the opportunity to have the club produced, marketed and sold by Wilson Golf.
淲hen I designed this thing last May, it was just for fun, said Hoffman at a watch party for the TV show last November. 淢y career trajectory is on its way up and I檓 very excited to see what happens with that.
Hoffman檚 driver is now on sale at 1,000 retail stores worldwide as well as online. It retails for $499. Professionals will begin using the club on the PGA Tour next year.
During the show, the designs of each participant went through a process where they were tested and refined by Wilson staff. PGA pros also tested the club.
Evan Hoffman ’16 talking about his driver design in a TV interview
淭hat [the design process and iterations it went through] was the hardest part of the process because it changed so much, Hoffman said in an interview with the 淏ut that whole process was essential. I had open ears, but I went with the suggestions that the Wilson team gave me. Whenever they told me to do something, I檇 do it.
Hoffman added, 淭he technology changed along the way but the Wilson team and myself are very proud that we did stick to the principles of my main concept.
I think the average consumer is going to have what we call a wow experience, where you檙e going to hit it and you檙e going to see some numbers and ball speeds maybe you haven檛 seen, said Tim Clarke, president of Wilson Golf at the conclusion of the TV show. 淭his has 44 percent carbon fiber. It檚 our largest carbon fiber design ever in a driver and we檝e got this one with the weight all in the right place. It檚 very adjustable, modifiable for all sorts of flights and correction activity.
Winning Cortex driver design by Evan Hoffman
Hoffman is originally from Wisconsin and currently lives in the San Diego area.
Read more about Hoffman檚 design on , or .
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